The SLO County Bicycle Coalition is proud to announce a new phase of its Share the Road campaign with a set of TV spots to broadcast countywide. The new public service announcements hope to encourage civility among bicyclists and motorists and to better educate the public on safe and responsible behavior on our roadways. Check out the new ads below. You might just recognize someone you know. The new TV spots complement past accomplishments with the campaign, including our safety messages in local movie theaters and ads on county buses. What do you think of the new ads? Drop us a line at info@slobikelane.org

Many thanks to our all-volunteer cast and crew, caterer (Utopia Bakery), caffeinator (Starbucks) and hotelier (Madonna Inn). The commercials were written, directed, edited and scored by Adam Lisagor. Air time and productions costs were funded by a State Highway Account grant administered through SLOCOG (San Luis Obispo Council of Governments).